99 Bikes Achieves 8% Revenue Growth in Three Months Through AI-Driven Personalisation
In a remarkable display of agility and innovation, 99 Bikes has reported an 8% revenue increase within just three months of partnering with SAP Emarsys Customer Engagement. This leap is a testament to the power of personalised marketing strategies tailored for today’s mobile-first consumers.
As the largest bike retailer in Australia, 99 Bikes has successfully harnessed SAP Emarsys’ AI-driven insights to optimise their marketing processes. By refining customer segmentation and enhancing campaign execution, they are now able to engage under-served audiences with targeted, real-time omnichannel campaigns. This strategic approach not only drives revenue but also fosters deeper customer loyalty.
In 2024, nearly half of Australian shoppers are turning to mobile devices for their purchasing needs. Recognising this trend, 99 Bikes is leveraging SAP Emarsys’ mobile wallet feature to seamlessly integrate digital and physical shopping experiences. This initiative enhances customer engagement and bridges the gap between online and in-store interactions, ultimately enriching the overall shopping experience.
The results of this partnership are compelling. Since implementing SAP Emarsys, 99 Bikes has observed significant improvements in average open and click rates across comparable audience segments. These metrics highlight the growing importance of relevant and personalised content in fostering customer engagement. Research by SAP Emarsys indicates that 21% of Australian consumers express loyalty to brands that deliver tailored marketing communications.
Logan McEwan, Head of Marketing at 99 Bikes, shared, “SAP Emarsys has empowered us to create tailored customer experiences that deliver real results. With personalised, real-time engagement across all touchpoints, we’re building lasting loyalty that helps us stay ahead in an increasingly competitive landscape.”
Silvana Tagand, Regional Vice President at SAP Emarsys, praised 99 Bikes for their strategic alignment with core values such as Autonomy, Mastery, and Purpose. This alignment has allowed the company to leverage SAP Emarsys’ capabilities effectively, providing timely and meaningful content that resonates with their customers. “A true win-win,” Tagand noted, emphasising how the platform supports 99 Bikes' mission to enrich the lives of their customers through the joy of cycling.
For marketers looking to enhance customer loyalty and drive growth, SAP Emarsys offers an array of tools designed for personalisation and AI-powered insights. To explore how these innovations can transform your marketing strategy, consider downloading the SAP Emarsys Customer Loyalty Index.
As 99 Bikes continues to lead the charge in Australia’s cycling industry, their success story serves as an inspiration for brands aiming to harness the power of data-driven marketing in an increasingly competitive landscape.
