Amplitude Unveils AI-Powered Guides and Surveys to End Annoying Popups

A Smarter Approach to Onboarding and Engagement

Popups have long been a source of frustration for users—interruptive, impersonal, and often ignored. But Amplitude, the leading digital analytics platform, is set to change that. With the launch of Guides and Surveys, Amplitude is bringing a data-driven, AI-powered approach to in-product engagement, helping businesses personalise user experiences while eliminating intrusive popups.

By leveraging behavioural insights, Amplitude’s new tools allow growth, marketing, and product teams to create targeted, timely, and effective in-app guidance and feedback collection—without disrupting the user experience.

Personalisation That Drives Real Results

Rather than relying on static, one-size-fits-all messaging, Amplitude’s AI-powered Guides and Surveys use ‘annoyance monitoring’ and advanced targeting to ensure users see the right message at the right time. These tools empower businesses to:

• Improve onboarding with interactive product tours and checklists
• Boost feature adoption through smart announcements and tooltips
• Encourage product up-sells with event-triggered banners
• Capture real-time customer feedback via in-app surveys

“Popups have a bad reputation for being annoying, intrusive, and irrelevant. Consumers close them as quickly as possible,” said Francois Ajenstat, Chief Product Officer at Amplitude. “That’s why we’re taking a different approach—using existing behavioural data to provide personalised guidance, prompts, and surveys that actually improve retention, drive engagement, and help users be more successful.”

Seamless Integration With Amplitude’s Growth Suite

Guides and Surveys are fully integrated into Amplitude’s Digital Analytics Platform, making it the go-to solution for teams looking to analyse, experiment, and act on customer insights—all in one place. These new capabilities come just months after Amplitude’s acquisition of Command AI, a next-gen digital adoption platform that has now been fully incorporated into Amplitude’s offering.

For businesses already using Amplitude, Guides and Surveys are included in the Growth and Enterprise bundles and available as an add-on for Plus customers.

Real-World Success: A 54% Boost in Feature Adoption

Companies are already seeing the benefits of Amplitude’s new approach. Homebase, a leading workforce management platform, has used Guides and Surveys to run more effective experiments and improve feature adoption by 54%.

“The platform's event-triggered campaigns are engaging and more personalised to our customers,” said Rachel Strubhar, Director of Product Growth at Homebase. “We’re excited to continue using Amplitude to improve our customers' onboarding experiences, promote new features, and help users connect with sales.”

The Future of In-Product Engagement

With the addition of Guides and Surveys, Amplitude strengthens its position as a leader in digital analytics and customer engagement. Combined with Session Replay, Feature Experimentation, Web Experimentation, and Activation, these new tools make it easier than ever for businesses to optimise user journeys and drive growth—without sacrificing customer trust.

Want to see how Amplitude’s Guides and Surveys can transform your product experience? Learn more here.