Aussies Cash Into Collectibles – Gotta Catch ‘Em All!

Fueled by nostalgia, Australians turned to gaming, toys, and sports-related collectibles last month, with Gaming Cards (+992.5%) and Sports Trading Cards (+583.7%) leading February’s trending product categories. The rise in collectability didn’t stop there—Toy Trains & Train Sets (+99.1%), Autographs (+94.9%), Action & Toy Figures (+66.3%), and Collectible Coins (+47.2%) all saw significant month-on-month (MoM) growth, proving that childhood hobbies are now serious investments.

King Kylie 2016 Beauty & 2010s Fashion Revival

Remember "eyebrows on fleek" and drenching your cheekbones in highlighter? It seems 2016 beauty trends are back, with Highlighters & Luminizers seeing a 27% increase. Fashion is also spinning back to the 2010s, with Bomber Jackets making a strong comeback (+35.3%).

Meanwhile, the clean girl aesthetic is driving a love for effortless loungewear, as Sweatshirts (+62.4%), Tights (+64.5%), and Activewear Hoodies (+35.4%) become go-to wardrobe staples.

Aussies are also saving on beauty treatments and opting for DIY self-care, with Laser Hair Removal Devices (+32.1%) gaining popularity in February.

A Sweet & Scentful Valentine’s Day

February spending made it clear: love (and dessert) ruled the month. Chocolate-covered fruit surged 35.7%, while Donuts (+34.8%) and Chocolate (+30.3%) stole the spotlight for Galentine’s celebrations. Couples and friends embraced homemade treats, leading to a 68.7% jump in Ice Cream Maker sales—because what’s more romantic than crafting your own personalized flavors?

Florists also saw a Valentine’s boom, with Fresh Cut Flowers sales soaring 162.9%, proving that love was in full bloom last month.

Aussies Invest in Better Sleep, Energy & Feminine Care

Australians are saying goodbye to sleepless nights and snoring struggles. With 71% of Aussies struggling to sleep (and 10% waking themselves up with their own snoring!), BiPAP Machines saw a 103% sales surge in February.

Consumers also looked for energy-boosting essentials, with Minerals (+38%), Amino Acids (+18.6%), and Breath Sprays (+11.4%) gaining traction.

Meanwhile, Aussie women prioritized comfort during their periods, driving Heating Pads (+66.8%) and Period Underwear (+100.9%) to impressive MoM increases.

February sales by Shopify merchants in Australia are based on data from February 2025 compared to January 2025.