Australia’s Hottest Shopping Trends for 2025 🔥🛍
Aussies are kicking off 2025 with a strong focus on health, home upgrades, and getting back into routine. Toe spacers, pilates reformers, and health supplements are dominating the wellness space, while home comfort is a top priority with memory foam mattress sales skyrocketing 881.4%—making it the biggest trending product of the month. As families prepare for work and school, lunch box sets and school uniforms are seeing a massive surge. Meanwhile, Valentine’s Day shoppers are embracing handmade and personal gifts, with items like needlecraft kits (+226%) and note cards (+90%) trending alongside classic favorites like perfumes and chocolates. Here’s a look at the top trends shaping Australian shopping habits this year:
Top Shopping Trends (January - February 2025)
| Category | Trending Products | % Increase (MoM/YoY) |
|---|---|---|
| 🏃♀️ Health & Wellness | Toe spacers | +155.2% |
| Pilates reformers | +53.4% | |
| Exercise bikes | +47.7% | |
| Health supplements (minerals, herbal, protein) | +45.5%, +38.7%, +29.9% | |
| Creatine | +22.7% | |
| Menstrual cups | +56.7% | |
| Mobility scooters | +55.2% | |
| Ice packs | +48.1% | |
| 🏡 Home & Lifestyle | Memory foam mattresses | +881.4% |
| Refrigerator accessories | +99.5% | |
| Rack wall shelves & ledges | +54.1% | |
| Closet drawers | +30.6% | |
| Garage door remotes | +52.2% | |
| Curtains & drapes | +13.6% | |
| Window screens | +11.3% | |
| 🎒 Back-to-School & Work | Lunch box sets | +106.4% |
| Lunch bags | +62.7% | |
| School uniforms | +96.8% | |
| Conference room tables | +83.2% | |
| 💖 Valentine’s Day | Eaux de Parfum | +445% (YoY) |
| Needlecraft kits | +226% (YoY) | |
| Drawing & painting paper | +142% (YoY) | |
| Note cards | +90% (YoY) | |
| Stuffed animals | +79% (YoY) | |
| Perfumes & colognes | +66% (YoY) | |
| Craft cutters & embossers | +47% (YoY) | |
| Lipsticks | +43% (YoY) | |
| Chocolate | +42% (YoY) | |
| Candy | +41% (YoY) |
📊 Key Takeaways:
- Health & wellness is a priority, with toe spacers, exercise equipment, and supplements leading the way.
- Home comfort upgrades are booming—memory foam mattresses saw the biggest surge.
- Back-to-school & office supplies are in high demand as Aussies return to routine.
- Valentine’s Day gifting trends show a shift towards handmade, personal, and indulgent gifts.
The recent article on Australia's hottest shopping trends for 2025 highlights significant shifts in consumer behavior, particularly in health and wellness, home comfort, and seasonal preparations. These insights are derived from data collected by Shopify, analyzing sales from Australian merchants during January and early February 2025.
Key Trends Identified:
- Health & Wellness: Products such as toe spacers have seen a 155.2% month-over-month increase, while pilates reformers and exercise bikes have risen by 53.4% and 47.7%, respectively. Health supplements, including minerals, herbal products, and protein, have also experienced notable growth.
- Home & Lifestyle: Memory foam mattresses have surged by 881.4%, indicating a strong consumer focus on home comfort. Other home-related items, like refrigerator accessories and wall shelves, have also gained popularity.
- Back-to-School & Work: As routines normalize, there's an increased demand for lunch box sets (up 106.4%), school uniforms (up 96.8%), and conference room tables (up 83.2%).
- Valentine’s Day: Shoppers are gravitating towards handmade and personal gifts, with needlecraft kits seeing a 226% year-over-year increase and note cards up by 90%. Traditional gifts like perfumes, colognes, chocolates, and candies also remain popular.
These trends are based on Shopify's analysis of sales data from Australian merchants, comparing January 2025 to December 2024, and February 1-11, 2025, to the same period in 2024. This data provides valuable insights into the evolving preferences of Australian consumers.
What will be the next big trend? Stay tuned! 🎯
