Bunnings Named Australia’s Best Brand of 2025 by YouGov
Bunnings has been crowned Australia’s most-loved brand in YouGov’s 2025 Best Brand Rankings, topping the list with an impressive score of 48.1. The results, based on comprehensive consumer sentiment, highlight the brands that have successfully captured the trust and loyalty of Australians.
Australia’s Top Brands for 2025
The rankings, determined by YouGov BrandIndex, assess overall brand health by evaluating six key attributes: Impression, Quality, Value, Satisfaction, Reputation, and Recommendation. Bunnings’ dominance underscores its continued success in delivering value and reliability to Australian consumers.
Trailing closely behind, Toyota secured second place with a score of 47.1, followed by Google (46.1), Samsung (46.0), and Colgate (43.7), rounding out the top five. The full top ten list represents a diverse mix of industries, from retail and automotive to technology and consumer goods:
- Bunnings – 48.1
- Toyota – 47.1
- Google – 46.1
- Samsung – 46.0
- Colgate – 43.7
- Cadbury – 43.0
- YouTube – 42.1
- Vegemite – 40.0
- JB Hi-Fi – 39.5
- Weet-Bix – 39.4
Australia’s Fastest-Rising Brands
Beyond the top performers, YouGov also identified the brands that have made the most significant strides over the past year. Amazon emerged as the biggest improver, with an impressive jump of +5.4 in its Index score. The surge can be attributed to its expanding retail dominance and the growing success of Amazon Prime.
Following closely, WhatsApp (+5.2) and Amazon Prime (+4.1) also saw significant gains, reflecting a broader trend towards digital and streaming services. Other notable risers include Guinness (+4.0), TikTok (+4.0), Qatar Airways (+3.9), Aldi (+3.3), Booking.com (+3.2), Instagram (+3.2), and American Express (+3.1).
Australia’s Preferences Align with Global Trends
On a global scale, YouGov’s 2025 rankings crowned Samsung as the world’s best brand with an Index score of 43.0, reinforcing the dominance of technology brands in consumer preference. YouTube and WhatsApp tied for second place with scores of 41.6, followed by Google (40.0) and adidas (35.4). Other top-performing global brands included Nike, Colgate, Netflix, Toyota, and IKEA.
What Makes a Brand Stand Out?
YouGov’s methodology provides key insights into what drives brand success. The six components—impression, quality, value, satisfaction, reputation, and recommendation—highlight the importance of delivering a consistent, high-quality experience that fosters customer trust and advocacy.
The inclusion of brands from diverse sectors in Australia’s rankings underscores the evolving nature of consumer sentiment. From Bunnings’ dominance in retail to Toyota’s reliability and Google’s innovation, Australians gravitate towards brands that align with their values and deliver tangible benefits.
Looking Ahead
As competition intensifies, brands must continue adapting to consumer expectations to maintain strong brand health. The rise of Amazon and digital-first brands signals a shift in consumer behaviour, with convenience, personalisation, and brand integrity playing an increasingly critical role.
Bunnings’ top ranking in Australia reflects the power of a trusted, customer-first approach. As brands strive for relevance in 2025 and beyond, those that prioritise consistency, innovation, and consumer engagement will continue to thrive in the ever-evolving marketplace.
