EvenBetter.ai Launches in Australia to Drive Real Action on Gender Pay Gaps

Sydney, 4th March 2025 – Sydney-based startup EvenBetter.ai has launched the world’s first AI-powered platform designed to help businesses take real, data-driven action on closing gender pay gaps.

Co-founded by Sorrel Kesby and Ayal Steiner, EvenBetter.ai goes beyond traditional pay gap reporting, which often overlooks factors like talent availability, seniority, and market conditions. Instead, it provides businesses with clear, actionable insights to tackle disparities at their root cause.

The launch comes as the Workplace Gender Equality Agency (WGEA) releases its latest report, publicly revealing gender pay gaps across 9,000 Australian companies. With Australia’s gender pay gap still sitting above 20%, EvenBetter.ai’s platform offers a smarter, data-driven approach to addressing pay inequities.

Bridging the Gap with AI-Powered Insights

Unlike conventional reporting, which provides a high-level snapshot, EvenBetter.ai uses advanced AI models to analyse and contextualise pay data, providing precision-driven recommendations. Key areas of focus include:

• Market Talent Structure – Analyses gender representation across industries.
• Diversity Analysis – Identifies gaps in hiring and promotion patterns.
• Leadership Disparities – Highlights career progression imbalances.
• Pay Equality – Pinpoints specific pay inequities with tailored solutions.

"Thousands of businesses report their gender pay gap but lack the technology to turn data into meaningful action," said Co-founder Sorrel Kesby. "Companies that take action now will lead the way in building a fairer, more equitable workplace."

Co-founder Ayal Steiner added: "We’re a technology company first. Our goal is simple – to help businesses take informed, strategic action based on data, not guesswork."

Early Adopters: Knight Frank & FujiFilm Australia

EvenBetter.ai has already secured major clients, including Knight Frank and FujiFilm Australia.

Kristin Hay, Chief People Officer at Knight Frank, highlighted the value of the platform, stating: "Basic reports are outdated the moment they’re created. We need real-time, targeted insights to make the best decisions for our business."

Industry experts have also praised EvenBetter.ai’s evidence-based approach.

Professor Geni Dechter (UNSW School of Economics) noted: "EvenBetter.ai uniquely isolates key drivers of gender pay gaps, providing businesses with actionable, data-backed insights."

Jacqueline Chow (Director at Coles, NIB & Charter Hall) echoed this sentiment, emphasizing: "Without data-backed strategies, companies risk making ineffective or even counterproductive decisions. EvenBetter.ai gives leadership teams the right tools to drive real change."

With Australia’s gender pay gap under increasing scrutiny, EvenBetter.ai is poised to transform how businesses approach workplace equality – shifting from reporting to real action.