Figma Strengthens Australian Presence with Sydney Office Launch
Figma, the collaborative design platform that has revolutionised the way teams create digital products, has officially opened its first office in Australia, located in Sydney. This strategic move further deepens Figma’s commitment to its rapidly growing Australian user community and strengthens its ties with major customers such as Telstra and Atlassian.
The opening marks a significant milestone for the company, which has already established a strong foothold in Australia, with many leading brands, including Coles, EndeavourX, and SafetyCulture, using Figma to brainstorm, design, and develop digital products. The demand for Figma's innovative solutions was evident even before the office's opening, with nearly 1,000 RSVPs received for the Sydney office launch and the first-ever Friends of Figma event in Melbourne, far exceeding initial expectations.
A Growing Community of Design Professionals
Figma's Sydney office is set to play a key role in strengthening relationships with local enterprises and further advancing the platform’s reach in the Australian market. With the rise of design-driven product development across industries, Figma is tapping into Australia’s vibrant and fast-growing community of passionate designers.
Figma’s CEO and Co-founder, Dylan Field, shared that the decision to open an office in Sydney stemmed from the country's burgeoning design landscape. "What drew us to Australia is its vibrant and fast-growing community of passionate designers," said Field. "This new office represents our deep and ongoing commitment to Australia, and our belief that being closer to our users helps us build better products and continue innovating with their needs at the forefront."
Figma’s Evolving Platform and AI Integration
The Sydney launch coincides with Figma’s expansion into AI capabilities, an exciting development that complements the company’s mission to empower teams across the product development lifecycle. What started as a design tool has evolved into an integrated platform that now includes FigJam for brainstorming, Figma Design for prototyping, and Dev Mode for seamless collaboration between design and development teams.
In recent years, Figma has accelerated its global growth, adding offices in key international markets such as New York, Tokyo, Singapore, London, Paris, and Berlin. As the company expands, it continues to prioritise user-centric design, ensuring that its platform evolves in step with the needs of its global customer base.
Figma’s use of AI is particularly noteworthy. The introduction of FigJam AI in 2023 and Figma AI in 2024 has streamlined design workflows, allowing teams to collaborate more effectively while reducing the time spent on repetitive tasks. Despite this automation, Figma remains dedicated to enhancing human creativity. The company has made it clear that AI is not intended to replace designers but to elevate their capabilities, enabling professionals to push the boundaries of what’s possible in product design.
Noah Levin, Figma’s VP of Design, commented on the role AI plays in breaking down barriers to entry: “AI lowers the barrier to entry in design and product development, making it easier for people who aren’t fluent in design or product building to participate in the process. At the same time, AI can also raise the ceiling for what’s possible in design, enabling professionals to push the limits of product design and creativity.”
Design as a Key Differentiator
As Figma continues to grow globally, its success reflects a broader shift in the software development industry, where design is increasingly seen as a critical competitive differentiator. According to Dylan Field, "As software development continues to grow exponentially, design will be a key differentiator and will be how companies win or lose. Companies are rapidly recognising that design is more than how something looks; it’s also how it works."
By streamlining workflows, integrating AI, and fostering cross-functional collaboration, Figma is shaping the future of product development. As more companies in Australia and around the world recognise the importance of design in driving innovation, Figma’s tools will continue to empower teams to create products that stand out in the market.
With its new Sydney office, Figma is poised to support Australian designers and companies, helping them lead the charge in the evolving world of digital product development.
For more information, visit Figma’s website.
