Issue 1

Virginia Towers -

At Marketing Trends, we conduct in-depth interviews with Australia’s top marketers to find out their stories, routines, toolkits and sources of inspiration.  A while ago, we asked our community what type of content they'd welcome in a world of over-information and that was the start of Trends Digest.

Every week, we curate the best recommendations, the greatest insights and top news into a 3-minute read.

We’re really keen to make this worth an open in your inbox every week, so please reply to this email with any feedback suggestions you have.

– Tom, Virginia, Zway

  • Nadia Lotter: Head of Marketing & Online at Boody on Growing a Sustainable Basics Brand.
  • Karim Mouahbi: Head of Marketing at Mad Paws on Going Vertical in the Pet Space.
  • Amanda Behre: Head of Marketing at Gumtree Australia on Being at the Forefront of the Buying Trends During the Pandemic.

3 Things You Need to Know in Marketing This Week

Sport Marketing: Tokyo 2020 Olympic and Paralympic Games

Taking into account the challenges involved, this year's Olympics might still be the most successful ones from a commercial and advertising point of view.

Check out the full story by Christine Powis, Author at CMO, here: How this year's Olympic Games could break new advertiser and consumer records

Q2 2021 Ad Revenues in a Nutshell (YoY)

Google increased its revenue by + 69% up to $50.44 billion, while YouTube experienced a surge of +84% up to $7 billion and Facebook grew by 56% up to $28.58 billion.

For more details, you can check out:

Facebook sees ad dollars surge in Q2 2021, as it looks to develop under 13’s offering - Mumbrella

Google’s advertising revenue rose 69% in Q2 - Marketing Brew

Google Ads will start testing a new program for policy violations in September 2021.

The first step in the three-strikes program, will be a warning with no penalties involved. The third and last, is the suspension of the account.

Read the complete article by Carolyn Lyden, Director of Search Content for Search Engine Land: Three strikes, you’re out: Google’s new ad policy violations pilot

Recommended News Article of the Week

Post-Pandemic In-Store Shopping: Consumers Reconsider The Value Of The Store by Anjali Lai, Senior Analyst at Forrester.

13 Unexpected Productivity Hacks That Actually Work by Lindsay Kolowich Cox, HubSpot Blog.

MIRO

  • Visual collaborative whiteboard platform with +20M users, they've recently formed an Australia based team to serve the APAC region.
  • ‘It is incredible. Every day I realise that I can use it for something else, and I think it's great for collaboration. It added a lot of value during times when everyone was working from home, yet we continued to use it once I started going back into the office.’  Karim, Mad Paws.

Podcast: WorkLife Podcast by Adam Grant.

This series by Adam Grant, the organisational psychologist, centred around extraordinary people at work, gives excellent insights on team cohesion and behaviours

- Amanda Behre, Gumtree

Blog: Seth's Blog  by Seth Godin.

Founder of Akimbo, teacher and bestselling author Seth Godin shares news, updates, stories and marketing recommendations in this personal blog.  

- Nadia Lotter, Boody

Book:  Managing Oneself by Peter Drucker.

This tiny little book is quick to read but invaluable. The concept is learning what makes you tick so you can manage yourself to make a maximum contribution in your career.  

- Stephanie Challinor, AC3