In an inspiring case study of innovation and resourcefulness, Brisbane entrepreneur Alexa Stathakis has rapidly scaled her healthy drinks brand, Tea Industries, leveraging AI and social media influencers instead of a traditional sales force. At just 29, Alexa’s journey showcases the transformative potential of technology in the modern marketplace.

When Alexa launched her brand, she faced a pivotal choice: hire a costly sales and marketing team or harness the power of artificial intelligence. Opting for the latter, she introduced a virtual AI sales representative named Sarah, who has proven to be a game changer. Within a week of launching, Sarah reached out to 8,000 schools across Australia, offering enticing sample packs of Tea Industries’ delicious, nutritious drinks. The response was overwhelming, with over 1,000 schools placing orders almost immediately.

"I turned to AI, and the results have been beyond belief," Alexa remarked. A remarkable 36% of schools that received samples opted to order, illustrating the effectiveness of her innovative approach. With Sarah handling all inbound and outbound calls, answering queries from canteen staff, and even following up with emails, Alexa could focus on broader business strategies while maintaining efficient operations.

The success didn’t stop at schools. Within just three days, Alexa directed Sarah’s efforts towards supermarkets and petrol stations, landing placements in IGA stores nationwide. This rapid growth has prompted Tea Industries to seek investment to further expand its reach, with aspirations of entering international markets.

Founded out of a desire for healthier beverage options, Tea Industries offers a range of flavoured tea drinks that are free from sugar and artificial sweeteners, featuring flavours like coconut and aloe vera. Each bottle retails for $4, providing an accessible choice for health-conscious consumers.

Annie Marie Andrew, Canteen Manager at Westfield Sports High in Sydney, was surprised to learn that she had been engaging with an AI. "I didn’t realise Sarah was an AI until Alexa called me to put the order through," she said, highlighting the seamless interaction that AI can facilitate.

Alexa’s journey with Tea Industries reflects her personal commitment to wellness. Frustrated by the lack of healthy, sugar-free drink options in the market, she created a brand that prioritises hydration without compromising health. “Hydration should enhance health, not hinder it,” she explained.

As the demand for her products continues to surge, Alexa is actively seeking an investment partner to support the next phase of growth. Tea Industries' offerings are now available in select IGAs, BP, Ampol, Shell service stations, and schools across Australia.

The story of Tea Industries is a testament to the power of embracing technology in business. By prioritising efficiency and innovation, Alexa Stathakis not only launched a successful venture but also set a benchmark for future entrepreneurs looking to make their mark in the competitive landscape of healthy beverages.