HubSpot Unveils First Australian Data Centre to Boost Performance, Reliability, and Compliance

HubSpot has taken a major step forward in its commitment to Australian businesses with the launch of its first local data centre. Located in Sydney, the new infrastructure is designed to enhance regional product performance, strengthen data security, and help businesses meet evolving compliance requirements.

A Strategic Investment in Australian Businesses

As the digital economy in Australia continues to grow—projected to reach $315 billion by 2030—companies require robust infrastructure to remain competitive. HubSpot’s investment aims to support businesses by delivering faster speeds, improved reliability, and reduced latency.

“Australian businesses of all sizes need uncompromising performance, and we're investing to deliver exactly that,” said Dan Bognar, Vice President and Managing Director JAPAC at HubSpot. “As AI and customer expectations reshape the competitive landscape, organisations need a customer platform they can trust.”

By hosting data onshore, Australian businesses can now take full advantage of HubSpot’s customer platform while ensuring compliance with local data residency requirements.

Strengthening Data Sovereignty for Regulated Industries

For industries with stringent data security and privacy regulations—such as finance, healthcare, and government—storing data within Australia is a critical requirement. HubSpot’s local data centre provides businesses with confidence that their customer information is managed within national borders, enhancing trust and regulatory compliance.

Fetch TV, one of HubSpot’s Australian customers, has already embraced this move. “For Fetch, Australian data sovereignty is a key pillar of our unique value proposition,” said Dominic Arena, CEO at Fetch TV. “The Australian data centre is an important enabler and reason for us to choose to work with HubSpot for our CRM solution.”

HubSpot’s Global Expansion

The Australian data centre launch is part of HubSpot’s broader global infrastructure strategy, with additional centres set to open in the USA and Canada. This expansion underscores HubSpot’s long-term vision to provide businesses worldwide with a reliable, high-performance customer platform tailored to their regional needs.

For Australian businesses looking to scale with confidence, this local initiative signals a new era of enhanced digital capabilities, compliance, and performance.

To learn more about the new data centre, visit HubSpot’s official announcement page.