HubSpot Unveils Groundbreaking Free Tool for AI Search Optimisation

Sydney, Australia – In a groundbreaking move, HubSpot has launched the AI Search Grader, a free tool that's set to revolutionise how brands optimise for AI-driven searches, moving from traditional SEO to what's being coined as Language Model Optimization (LMO).

The AI Search Grader analyses brand visibility within AI search platforms, which have become increasingly popular as consumers turn to AI chatbots for quick, personalised answers. A shift in consumer behaviour reveals a significant 37% uptake in AI chatbots for information gathering, contrasting with an 11% decrease in traditional search engine usage.

Empowering Marketers to Navigate the AI Shift

Known for its robust marketing tools, HubSpot continues to empower marketers to forge effective connections with customers in a digital age that’s rapidly evolving. The AI Search Grader is designed to help brands adapt to and thrive in the emerging AI search landscape.

Nicholas Holland, VP of Product and GM of Marketing Hub at HubSpot, discussed the shifting dynamics: “The way we’ve attracted customers is evolving. The decline in traditional search usage signals a need for a new approach,” said Holland. “As AI search gains momentum, we're excited to offer marketers a tool that not only tracks how they’re represented in AI searches but also offers strategic insights to stand out.”

Simplifying AI Search Optimisation

The AI Search Grader eliminates the complexity of testing brand representation in AI searches by automating prompt engineering and providing a contextual analysis of performance, enabling marketers to quickly assess how their brand fares.

The tool offers:

• Overall Grade: A snapshot of your brand’s AI search visibility.
• Brand Sentiment Score: Insight into how positively your brand is perceived.
• Share of Voice Score: A comparison of your brand’s visibility against competitors.
• Personalised Analysis: Tailored recommendations to enhance your LMO strategy.

The Future of Marketing in the AI Era

As AI reshapes how digital interactions occur, the AI Search Grader represents an essential tool for marketers aiming to stay ahead. Transitioning from SEO to LMO ensures that marketing strategies remain relevant amidst technological advancements and shifting consumer preferences.

The AI Search Grader is now available globally in English, free of charge, demonstrating HubSpot’s commitment to equipping marketers with innovative, accessible technologies.

For more details on utilising this innovative tool for your brand, head to HubSpot’s official website or get in touch with their support team.