Issue 12
Every week, we curate the best recommendations, the greatest insights and top news into a 3-minute read designed to give Aussie marketers everything they need to succeed.
Featured Articles
3 Things You Need to Know in Marketing This Week
Instagram Live Scheduling and Practice Mode: The App’s Recent Additions.
In an effort to drive more viewers and awareness, Instagram’s new Live scheduling feature allows broadcasters to schedule upcoming IG Lives up to 90 days prior, and users to get a reminder notification on the day of the broadcast.
In addition, Instagram also added Practice Mode, a useful feature that according to TechCrunch “lets creators join their guests ahead of the scheduled event to test their connection, lighting, and manage any other pre-show prep that may be needed.”
Full articles > Social Media Today and Later Blog.
Google's Continuous Scroll on Mobile Search Update and its Meaning for Advertisers.
Regarding Google’s recent change on mobile devices for US-English users, Mohamed Farid, Product Manager at Google Ads, said “it does not affect how the ad auction works or the way Ad Rank is calculated.”[1]
Yet, there might be changes in metrics. As explained by Search Engine Land, “You may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads.’’
Farid added, “We expect clicks, conversions, average CPC, and average CPA to remain flat. Additionally, Search campaigns may see more impressions from top ads and fewer impressions from bottom ads.”
Facebook is Changing How it Tallies People from an Advertising Standpoint.
Facebook used to count someone with a Facebook and an Instagram account as one person. Now, that person will start being considered two separate people, from an Ads planning and measurement point of view.
In a recent announcement, Facebook’s VP of product marketing, Graham Mudd explained that “This update aligns with trends of offering people more control over how their information is used for ads and is consistent with evolving advertising, privacy, and regulatory environments.”
Read the complete announcement here > 'An Update on How We Count People For Ads Planning and Measurement', Facebook.
And Marketing Brew’s comments on the topic > 'Facebook Will Separate Instagram and Facebook Accounts for Advertisers, Citing Privacy.'
Recommended News Article of the Week
'What is ‘Doughnut Time’ and Can It Increase Productivity in the Workplace?' by Charisa Bossinakis, Business Insider Australia.
Recommended Guide of The Week
'How Many Visitors Should Your Site Get?' by Michelle Jones, HubSpot.
Featured Tool
AIRTABLE
‘Low-code platform for building collaborative apps’
‘Airtable is brilliant for organising marketing campaigns, project planning and visualising data.’ - Hilary Brainard, BlueChilli Group.
Free Airtable Tutorials by Connor Finlayson
Featured Resources of the Week
Podcast: Exit Strategy with Moiz Ali.
The Hustle's latest podcast covers direct-to-consumer brands, eCommerce, and entrepreneurship. Moiz Ali talks to the founders of the fastest growing eCommerce businesses and finds out how they started, grew, and eventually sold.
-Paloma Newton, Baraja.
Blog / Website: Planning Dirty by Julian Cole.
In this newsletter, strategy consultant to global brands including Apple, Facebook, Disney and ex- Head of Comms Planning at BBDO and BBH in New York, Julian Cole, provides free tools and resources for people interested in improving their strategy skills.
-Sarah Tu, me&u (ex- MYMC).
Book: Inbound Content: A Step-by-Step Guide To Doing Content Marketing the Inbound Way by Justin Champion.
This book is a manual for attracting the right people, turning them into leads, and closing them into customers.
-Tess Needham, WordPress VIP.
Is your team ready for 2022?
A LOT can happen in a year when it comes to digital marketing. By the end of this year third party cookies will be nearly extinct, while Facebook Ad reporting and email open rates may never be the same again. Our customised workshops combine the latest research with the insights from 70+ industry experts to create an engaging, relevant and practical experience. You can check out our available modules and register your interest here: Marketing Trends Workshops.
