Issue 15
Every week, we curate the best recommendations, the greatest insights and top news into a 3-minute read designed to give Aussie marketers everything they need to succeed.
Featured Articles
Jennifer Beirne, Head of Marketing at Amazon Alexa, ANZ on the Future of Voice as a Uniquely Personal Channel.
Esha Thaper, Content Marketing Manager at Ordermentum on Creating the Social Media Strategy for the Hospo Tool That Connects 28,000 Australian Venues with Suppliers.
3 Things You Need to Know in Marketing This Week
Black Friday and Cyber Monday 2021 Could Be the Biggest Sales Season Ever.
New study by Finder shows ‘the average Aussie is predicted to spend $197 on sales including Black Friday and Cyber Monday – totalling a whopping $3.8 billion across Australia.’
The survey involved 1,015 respondents and it revealed that ‘46% of Australians plan on shopping during the deal days between now and Christmas.’
Millenials are set to be the biggest spending generation with an intent of $287, followed by Gen Z with $249, Gen X with $190 and Baby Boomers with an average spending intent of $65.
Finder’s research also shows the top 9 most popular categories in Australians’ shopping lists are:
- Clothing/Shoes (42%)
- Food/Alcohol (33%)
- Electronics (25%)
- Toys (24%)
- Beauty/Makeup/Skincare (16%)
- Manchester/Homewares (13%)
- Travel (10%)
- Furniture (7%)
- Whitegoods (5%)
*Source: Finder.
Meta Might Be Opening Retail Stores to Sell its Expanding Catalog of Physical Products.
According to an article by The New York Times:
“Meta has discussed opening retail stores that will eventually span the world, said people with knowledge of the project and company documents viewed by The New York Times. The stores would be used to introduce people to devices made by the company’s Reality Labs division, such as virtual reality headsets and, eventually, augmented reality glasses, they said.”
All the details here:
- 'Meta is Reportedly Planning to Open Retail Stores to Sell VR, AR and Other Digital Connection Tools' by Social Media Today.
- 'To Build the Metaverse, Meta First Wants to Build Stores' by NYT.
Amazon Prime Video Launches Entertainment Streaming Aggregation Service in Australia.
Yesterday, Business Insider Australia covered the launching of Amazon’s Prime Video Channels, quoting Hushidar Kharas, Head of Amazon Prime Video Australia: “We are simplifying our customers’ entertainment experience, making it even easier for them to select, subscribe, and enjoy their favourite TV shows and movies from top channel providers like Paramount+, STARZPLAY, and hayu, all within the Prime Video app.’
According to Telsyte’s 2021 Australian Entertainment Subscription Study, ‘78% Australian households had at least one entertainment subscription at the end of June 2021.’
BIA also referred to Leora Nevezie’s recent comments regarding Australia’s streaming space. The National Media Sector Leader and Partner at Deloitte, mentioned that the industry ‘is soon expected to reach an inflection point’ and according to another survey conducted by the firm, we could see platforms starting to move to bundling services.
Read the complete articles by Business Insider Australia and AFR.
Recommended News Article of the Week
'How Adland Kept The Creative Juices Flowing While Bottled-up in Lockdown' by Anna Macdonald, Mumbrella.
Recommended Guide of The Week
'What if Performance Advertising is Just an Analytics Scam?' by Rand Fishkin, SparkToro.
Featured Tool
Todoist
‘Web-based productivity application designed to help businesses keep track of their tasks and projects across 15+ platforms and in 20 different languages. It allows businesses to add tasks, set up recurring due dates, and create custom to-do lists’ *
‘I jot almost all personal or professional tasks in there, and it’s the heart of my productivity system’ - Brendan Connaughton, Airwallex.
Featured Resources of the Week
Podcast: The Breakout Growth Podcast by Sean Ellis and Ethan Garr.
Founder of GrowthHackers.com and co-author of Hacking Growth, Sean Ellis and specialist in driving breakout growth for mobile apps Ethan Garr, interview CEOs and Product, Growth and Marketing leaders from the world's fastest-growing companies to learn from them how to take growth to the next level.
-Nic Vargas, SafeWill.
Blog / Website: FINITE.
This B2B marketing community brings together SaaS growth marketers from around the world. With webinars, Events, Roundtables & Slack Community, it covers a range of trends & topics from across the B2B marketing landscape.
-Hennika Kestilä, JigSpace (ex BugHerd).
Book: The Content Strategy Toolkit by Megan Casey.
In this guidebook, the author outlines a step-by-step approach for doing content strategy, from planning and creating content to delivering and managing it.
-Esha Thaper, Ordermentum.
Is your team ready for 2022?
A LOT can happen in a year when it comes to digital marketing. By the end of this year third party cookies will be nearly extinct, while Facebook Ad reporting and email open rates may never be the same again.Our customised workshops combine the latest research with the insights from 70+ industry experts to create an engaging, relevant and practical experience. You can check out our available modules and register your interest here: Marketing Trends Workshops.
