Issue 19
Every week, we curate the best recommendations, the greatest insights and top news into a 3-minute read designed to give Aussie marketers everything they need to succeed.
Featured Articles
Tom Lowe, Marketing Manager at EY on Reimagining Sustainable Marketing Approaches.
Joseph Notaro, Chief Commercial Officer at Baraja on Transforming Human Mobility & Making Roads Safer.
3 Things You Need to Know in Marketing This Week
Last Week, Twitter announced ‘Best Of Tweets 2021’.
Some of this year’s winners are:
- Most Tweeted About Brand: @disneyplus
- Best Campaign With an Electrifying Launch: @Ford #F150Lightning
- Best Campaign That Connected to a Major Moment @MountainDew #MTNDEWMAJORMELON
- Most Popular Brand Tweet: @nickjr
- Best Brand Presence: @McDonalds
- Most Tweeted Brand Hashtag: @NintendoAmerica #NintendoSwitch
- Best Campaign To Creatively Push the Envelope: @Oreo #OREOscope
- Best Campaign That Said ‘Thank You’ for All of Us: @cerave #ThankYouNurses
Read the full list here: Best of Tweets 2021
Advertised Roles in the Ad and Media Industry Show Growth by +102.2%, according to Seek Employment Report.
This week, Mumbrella covered the news and quoted Kendra Banks, Managing Director at Seek ANZ on the latest report that shows, amongst other things that ‘November saw a second consecutive month of record-breaking job ad numbers.’
While advertised roles in the Ad & Media industry grew 102.2%, so did the roles in the Marketing & Communications sector, by 69.1%.
Regarding the decline on the applications per job, Banks said “We are also still seeing interest from candidates monitoring the market, indicated by traffic volume to the site remaining steady month to month, however applications per job ad are low and decreasing, which is not unusual for this time of year as people tend to halt their transition aspirations leading into Christmas.
“The new year traditionally brings an uplift in candidates applying for new jobs and with SEEK research showing that 31% of Australians are looking to change jobs in the next six months, we would expect to see an increase in applications in early 2022.’’
Read the full story here: Advertised Roles in Ad and Media Sector Up 102%, finds Seek, Mumbrella.
Instagram Officially Launches ‘Reels Visual Replies’
The new feature is Instagram’s latest intent to boost engagement and keep up to date with the popular short-form video trend.
As explained by Andrew Hutchinson ‘now, when you reply to a comment on a post, you’ll also have the option to tap on the blue Reels button to create a video reply, which will then appear as a sticker that you can send to the commenter.’
Social Media Today gives a full analysis of the new feature. Check it out!
Recommended News Article of the Week
'A Third of CMOs Say Losing Talent to Rivals is a Major Challenge, Study Finds' by Manny Pham, Marketing Week.
Recommended Guide of The Week
'Hashtag Holidays That Need to be Part of your Content Strategy in 2022' by Sprout Social.
Featured Tool
WISTIA
‘Especially made for B2B marketers and small and medium-sized businesses, this easy-to-use platform provides innovative video marketing software which enables companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates’.
‘We craft a lot of our own video content, and for this, Wistia is a very useful tool that allows us to personalise that content.’ Claudia Capelo, Shippit.
Featured Resources of the Week
Podcast: Everyone Hates Marketers
Every week, Louis Grenier interviews guests or shares his own ‘no-fluff’, actionable marketing insights.
-Monica Moran, AAM.
Blog or Website: BuzzSumo
Go-to content marketing tool for creators worldwide. By collecting billions of articles and trillions of social engagements and integrating them, BuzzSumo enables users to identify trends, understand audiences, and monitor brands.
-Helen Turnbull, uTenant.
Book: Contagious by Jonah Berger.
Some products, ideas, services, and behaviours catch on and become popular, while others falter. Contagious is about the science behind word-of-mouth and social transmission.
-Jordan Lomax, The Social Lab.
