Kooyong Classic Returns with a New Era, Announces Long-Term Partnership with GRUP MEDIAPRO

Tom Willis -

Melbourne, 6th March 2025 – The Kooyong Classic is making an exciting return, bringing world-class tennis action back to Melbourne with a fresh vision and expanded global reach.

In a major development, the tournament has announced a long-term partnership with GRUP MEDIAPRO, a global leader in sports rights management and audiovisual production. This collaboration aims to enhance live broadcasting, digital engagement, and fan experiences, marking a new chapter for the historic event.

Renowned as a premier lead-up event to the Australian Open, the Kooyong Classic has a legacy of hosting top-ranked players in an intimate, fan-friendly setting. The Kooyong Lawn Tennis Club, once home to the Australian Open and historic Davis Cup ties, is considered the spiritual home of tennis in Australia.

A Game-Changing Partnership

The partnership with GRUP MEDIAPRO will elevate the Kooyong Classic’s profile on a global scale. Mediapro’s expertise in event production, digital innovation, and marketing will ensure cutting-edge coverage and enhanced fan engagement.

Lars Heidenreich, Managing Director at Mediapro Asia, expressed excitement about the collaboration:
"We are thrilled to work with the Kooyong Classic to take the tournament forward with a fresh vision. This partnership will enhance live broadcasting, digital engagement, and create innovative experiences for tennis fans worldwide."

The Kooyong Classic echoed this enthusiasm, with Tournament Director Peter Johnston stating:
"The Kooyong Classic is a beloved event with a storied history. Our collaboration with Mediapro will help us honour its tradition while modernising its reach and appeal. We look forward to delivering an unforgettable experience for both players and fans."

Expanded Coverage & Digital Innovation

As part of the partnership, SBS will continue providing extensive Free-to-Air coverage across its linear TV and digital platforms in Australia. Fans can expect:

  • High-quality live broadcasts with cutting-edge production.
  • Exclusive behind-the-scenes content and interactive digital features.
  • Expanded global viewership through strategic marketing initiatives.

Save the Date: Kooyong Classic Returns in January 2026

The Kooyong Classic will return to the historic Kooyong Lawn Tennis Club from 13-15 January 2026, featuring an exciting lineup of international tennis stars.

Ticket sales and official broadcast details will be announced soon.