Pinterest Revolutionises Festive Shopping with New Features and Curated Gift Guides
As the festive season approaches, Pinterest is making it easier than ever to find the perfect gift. With over 1,000 curated gift guides, personalised shopping features, and unique recommendations tailored to individual tastes, Pinterest is fast becoming the go-to platform for stress-free holiday shopping.
Shopping Made Simple with New Tools
Pinterest's latest features aim to simplify the gift-shopping process, allowing users to easily discover, save, and purchase the perfect presents for friends, family, or even themselves. Among the new tools is the "quick save" feature, which allows users to instantly save Pins from gift guides with just one tap. These Pins are then automatically added to a personalised shoppable wishlist, making it easy to revisit and shop the saved items all in one place.
In addition, Pinterest has introduced the "festive finds" tab, an experimental feature that delivers a personalised feed of gift ideas tailored to your preferences. This unique shopping experience draws from your past searches and saved Pins, offering recommendations for gifts that match your style—whether it's on-trend, heartfelt, or completely unexpected.
Curated Gift Guides from Celebrities and Brands
Pinterest is not only helping users find great gifts, but it's also offering access to exclusive curated gift guides from celebrities, influencers, and top brands. With over 1,000 gift guides spanning 27 categories—from fashion and beauty to travel and gaming—Pinterest is ensuring there's something for everyone this festive season.
Notable collaborations with Australian brands like Beginning Boutique, Maison Balzac, and Lucy Folk are featured, alongside exclusive picks from leading publishers such as Elle Australia, BeautyCrew, Marie Claire, and Punkee. These partnerships bring unique, on-trend products and hidden gems directly to users' feeds, helping them find the perfect presents that are thoughtful and often unexpected.
Stress-Free Shopping for a Joyous Season
Pinterest's commitment to streamlining the shopping experience comes at a time when many Australians are looking for ways to make holiday shopping less stressful. No more last-minute trips to crowded shopping malls or endless scrolling through generic product pages. With Pinterest’s shoppable wishlists, curated gift guides, and personalised recommendations, users can shop with confidence and ease—knowing they’re selecting gifts that are sure to be loved, not regifted.
Whether you're looking for festive fashion, skincare, homeware, or unique experiences, Pinterest has you covered with a one-stop shopping platform that caters to every need. Pinterest is transforming the way Australians shop for gifts, making it easier to find exactly what you're looking for—and perhaps even discover something new.
This holiday season, Pinterest is here to help make your gift-giving as thoughtful and stress-free as possible, ensuring that every present you give is a perfect fit.
Ready to start shopping? Head over to Pinterest and explore their personalised gift guides today.
