SEO & SEM Resources - a Curated Guide by Tom Willis

SEO

Local SEO: How To Rank Your Local Business

http://searchengineland.com/local-seo-rank-local-business-218906

SEO 101:

A Beginner’s Guide to SEO (Ultra-Useful!):

https://moz.com/beginners-guide-to-seo

Get Found with SEO:

https://www.quicksprout.com/the-beginners-guide-to-online-marketing-chapter-10/

What is SEO? Explainer Video:

https://www.youtube.com/watch?v=hF515-0Tduk

On-Page SEO:

The Periodic Table of SEO Success Factors:

http://searchengineland.com/seotable

A Guide to On-Page SEO Factors:

https://moz.com/learn/seo/on-page-factors

Advanced: How to Rank in Google - A study of 1 Million Pages:

https://www.matthewbarby.com/ranking-in-google/

A Definitive Guide to Mobile SEO (Includes AMP):

https://backlinko.com/wp-content/uploads/2018/09/backlinko-mobile-seo-guide.pdf

How to Create a Site Structure That Will Enhance SEO

https://neilpatel.com/blog/site-structure-enhance-seo/

Off-Page SEO:

Link Building Tactics – The Complete List

http://pointblankseo.com/link-building-strategies

Top 20 Australian Business Directories List for Local SEO

https://backlinks.com.au/top-20-online-australian-business-directories-list/

Advanced:How To Legally Boost Rankings With Competitor Backlink Analysis

http://www.matthewwoodward.co.uk/tutorials/backlink-competitor-analysis/

Advanced: 9 Link Building Resources That’ll Increase Your Search Rankings

http://neilpatel.com/2016/01/07/9-link-building-resources-thatll-increase-your-search-rankings/

SEO Tools

Helpful Guides for SEO Tools

Helpful Guides for SEO Tools

Changing your Post URLs on Wordpress: https://yoast.com/change-wordpress-permalink-structure/

A Beginner’s Guide to the Google Search Console (aka Webmaster Tools):

https://moz.com/blog/a-beginners-guide-to-the-google-search-console

The Ultimate Beginner’s Guide to Screaming Frog:

https://www.seoblog.com/2018/11/guide-screaming-frog/

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SEM

Top Blogs:

SEMRush Blog: https://www.semrush.com/blog/

Wordstream:  https://www.wordstream.com/blog

PPCHero: http://www.ppchero.com/

TenScores: http://www.tenscores.com/blog/

Search Engine Land: https://searchengineland.com/

Google Ads 101:

Quality Score Explained: https://www.wordstream.com/quality-score

A Beginner’s Guide to Google Adwords: https://wpcurve.com/the-beginners-guide-to-google-adwords/.

Writing Copy: https://www.wordstream.com/blog/ws/2016/07/26/expanded-text-ad-best-practices

Intermediate / Advanced Ads:

Tracking Templates: https://www.karooya.com/blog/using-tracking-template-adwords/

Automation: https://klientboost.com/ppc/adwords-scripts/

Bid Strategies: https://adespresso.com/blog/google-ads-bidding-strategies/

Running Experiments: https://www.rocketclicks.com/client-education/google-adwords-drafts-experiments/

Google Ads Tools:

Opteo (automated optimisation): www.opteo.com

Wordstream (Ads automation): www.wordstream.com

SEMRush (competitive analysis): www.semrush.com

Unbounce (landing page creation): www.unbounce.com

Adespresso (ad creative optimisation): www.adespresso.com