SEO & SEM Resources
SEO & SEM Resources - a Curated Guide by Tom Willis
SEO
Local SEO: How To Rank Your Local Business
http://searchengineland.com/local-seo-rank-local-business-218906
SEO 101:
A Beginner’s Guide to SEO (Ultra-Useful!):
https://moz.com/beginners-guide-to-seo
Get Found with SEO:
https://www.quicksprout.com/the-beginners-guide-to-online-marketing-chapter-10/
What is SEO? Explainer Video:
https://www.youtube.com/watch?v=hF515-0Tduk
On-Page SEO:
The Periodic Table of SEO Success Factors:
http://searchengineland.com/seotable
A Guide to On-Page SEO Factors:
https://moz.com/learn/seo/on-page-factors
Advanced: How to Rank in Google - A study of 1 Million Pages:
https://www.matthewbarby.com/ranking-in-google/
A Definitive Guide to Mobile SEO (Includes AMP):
https://backlinko.com/wp-content/uploads/2018/09/backlinko-mobile-seo-guide.pdf
How to Create a Site Structure That Will Enhance SEO
https://neilpatel.com/blog/site-structure-enhance-seo/
Off-Page SEO:
Link Building Tactics – The Complete List
http://pointblankseo.com/link-building-strategies
Top 20 Australian Business Directories List for Local SEO
https://backlinks.com.au/top-20-online-australian-business-directories-list/
Advanced:How To Legally Boost Rankings With Competitor Backlink Analysis
http://www.matthewwoodward.co.uk/tutorials/backlink-competitor-analysis/
Advanced: 9 Link Building Resources That’ll Increase Your Search Rankings
http://neilpatel.com/2016/01/07/9-link-building-resources-thatll-increase-your-search-rankings/
SEO Tools
- Keyword Research:
- Long Tail Pro | Discover Keyword Opportunities and Determine Keyword Competitiveness: https://longtailpro.com
- Ubersuggest | Free keyword tool for finding relevant keywords on a topic: https://neilpatel.com/ubersuggest/
- Keyword Tool | Free tool for compiling Google autocomplete results: https://keywordtool.io
- SEMRush | Excellent paid tool for competitive keyword research. Has also recently launched an amazingly informative keyword tool called ‘Keyword Magic’: https://semrush.com
- On-Page SEO:
- Google Search Console | A key Google tool that monitors your search traffic and reports on errors: https://www.google.com/webmasters/tools/home?pli=1
- Moz | On-Page optimisation suite: https://moz.com
- SEMRush | Keyword Tracking & Site Auditing: https://semrush.com
- Screaming Frog | Used for Website Crawling and Great for Site Migrations: https://screamingfrog.co.uk
- Xenu | Free Windows Alternative to Screaming Frog: https://xenus-link-sleuth.en.softonic.com/
- URL Profiler | Used to Check Page Authority & On-Page Attributes by URL: https://urlprofiler.com/
- Off-Page SEO:
- Open Site Explorer | Used to Check the Link Profiles of Websites: https://Opensiteexplorer.org
- SEMRush | Backlink Tool Used to Check Link Profiles of Websites: https://www.semrush.com/features/backlinks/
Helpful Guides for SEO Tools
Helpful Guides for SEO Tools
Changing your Post URLs on Wordpress: https://yoast.com/change-wordpress-permalink-structure/
A Beginner’s Guide to the Google Search Console (aka Webmaster Tools):
https://moz.com/blog/a-beginners-guide-to-the-google-search-console
The Ultimate Beginner’s Guide to Screaming Frog:
https://www.seoblog.com/2018/11/guide-screaming-frog/
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SEM
Top Blogs:
SEMRush Blog: https://www.semrush.com/blog/
Wordstream: https://www.wordstream.com/blog
PPCHero: http://www.ppchero.com/
TenScores: http://www.tenscores.com/blog/
Search Engine Land: https://searchengineland.com/
Google Ads 101:
Quality Score Explained: https://www.wordstream.com/quality-score
A Beginner’s Guide to Google Adwords: https://wpcurve.com/the-beginners-guide-to-google-adwords/.
Writing Copy: https://www.wordstream.com/blog/ws/2016/07/26/expanded-text-ad-best-practices
Intermediate / Advanced Ads:
Tracking Templates: https://www.karooya.com/blog/using-tracking-template-adwords/
Automation: https://klientboost.com/ppc/adwords-scripts/
Bid Strategies: https://adespresso.com/blog/google-ads-bidding-strategies/
Running Experiments: https://www.rocketclicks.com/client-education/google-adwords-drafts-experiments/
Google Ads Tools:
Opteo (automated optimisation): www.opteo.com
Wordstream (Ads automation): www.wordstream.com
SEMRush (competitive analysis): www.semrush.com
Unbounce (landing page creation): www.unbounce.com
Adespresso (ad creative optimisation): www.adespresso.com
