Shopify Unpacks July 2024 Trends: What Aussies Are Buying Now
Sydney, Australia – As the winter chill sets in, Shopify's latest product trends report for July 2024 shows Aussies getting cosy and festive, embracing everything from ice cream makers to white noise machines.
Festive Vibes with a Summer Twist
The Christmas in July spirit is going strong, with a massive 752.2% jump in advent calendar sales. Seasonal decorations aren't far behind, showing a healthy 151.1% increase. When it comes to festive drinks, fruity-flavoured alcoholic beverages have taken the lead, surging by 139.1%, while traditional spirits like vodka and tequila have dipped in popularity. However, whisky remains a solid favourite, consistently ranking high in terms of overall sales.
The End of ‘Girl Dinner’?
The trend of 'girl dinners', featuring effortless snacks like cheeses and charcuterie, seems to be on the decline. Sales in all related categories have dropped, with cheese down 18.5% and meats 10.7%. It appears Aussies might be moving towards more substantial dining options or different social eating trends.
Sleep and Beauty Take Centre Stage
It looks like many of us aren’t getting enough shut-eye, with a significant 237.5% rise in the sale of white noise machines. On the flip side, the beauty sector is booming, leading the charge in sales with skincare and makeup essentials flying off the shelves. Hair straighteners and skincare tools have seen particularly strong growth, highlighting an ongoing obsession with personal grooming.
Aussies Gear Up for Sports Seasons
The lead-up to cricket season has sparked a buying spree in cricket gear, with bats and gloves seeing big sales spikes. Meanwhile, tennis seems to be losing its appeal, with a noticeable drop in equipment sales. Winter sports gear is still in demand too, with snowboards and ski equipment proving popular for those looking to make the most of the colder months.
July’s Trending and Top Picks
The month's trendiest products show a mix of practical and luxury items:
- Ice Cream Makers – Up by a whopping 881.5%
- Advent Calendars – Up by 752.2%
- White Noise Machines – Up by 237.5%
- Seasonal Decorations – Up by 151.1%
- Flavoured Alcoholic Beverages – Up by 139.1%
The most popular products by GMV include lotions, moisturisers, face and eye makeup, whiskey, and not to forget, sheds, garages, and carports.
This mix of functional and fun purchases paints a picture of Aussies eager to enhance both their comfort and enjoyment at home. For businesses, tapping into these trends could be key to catching the consumer's eye this season.
For a closer look at these insights and to tailor your shopping or marketing strategies, head over to Shopify’s website or get in touch with their team for a deeper dive.
