November Trends: Undies, Aphrodisiacs, and Beating the Summer Heat in Style
As November unfolds, Australians are embracing practicality, indulgence, and creativity to navigate the rising temperatures and cost-of-living challenges. From underwear essentials to delectable aphrodisiacs and innovative summer survival gear, the month has revealed intriguing shifts in consumer behaviour.
What’s Underneath is Making a Statement
The Black Friday Cyber Monday (BFCM) weekend brought an unexpected winner to the forefront—undergarments. Items like Men’s Trunks, Women’s Thongs, and Bikinis dominated the sales charts, with Men’s Trunks securing the 8th spot among top-selling items globally.
This isn’t just a seasonal shopping spree—it reflects a broader trend towards practical and essential purchases. November saw remarkable growth in items like Boxer Briefs (+192.9%), Men’s Underwear (+135.5%), and G-Strings (+74.3%). Amidst economic uncertainty, Australians are prioritising comfort and functionality, redefining their wardrobes with versatile basics.
Aphrodisiacs and Summer Romance
As the temperature rises, so does the appetite for romance. Aphrodisiac foods led the charge, with Cherries experiencing an astounding 687.7% surge in popularity, followed by Stone Fruits (+246.9%) and Chocolate-Covered Fruits (+154.6%).
This indulgent trend aligns with the season’s vibe—summer picnics and beach days are back, supported by increased demand for Picnic Blankets (+136.1%), Outdoor Umbrellas (+126.4%), and Beach Mats (+81.9%). It’s a season for love, indulgence, and outdoor adventures.
Energy-Smart Summer Hacks
With rising electricity costs, Australians are turning to innovative solutions to stay cool without breaking the bank. Desk and Pedestal Fans (+86.7%), Powered Hand Fans, and Misters (+22.4%) have become summer staples.
Interestingly, self-care remains non-negotiable despite cost-saving efforts. Electric Toothbrushes (+51.6%) and Electric Massagers (+26.1%) are trending, demonstrating a balance between energy efficiency and personal comfort. Meanwhile, "working from the pool" is gaining traction, with Pool Loungers (+76%) and Ice Cream Makers (+100.2%) transforming home setups into summer oases.
The Month’s Top Trends
Overall Top 10 Products:
- Cherries (+687.7%)
- Golf Toys (+500.5%)
- Sports Drinks (+495.9%)
- Remote Control Robots (+338.7%)
- Body Mists (+323.7%)
- Stone Fruits (+246.9%)
- Boxer Briefs (+192.9%)
- Tent Vestibules (+161.1%)
- Chocolate-Covered Fruit (+154.6%)
- Makeup Finishing Sprays (+149.7%)
A Season to Redefine Essentials
From functional fashion to indulgent treats and energy-saving gadgets, November’s trends highlight Australians’ adaptability and creativity. As the festive season approaches, these insights offer a snapshot of evolving consumer priorities, where comfort, practicality, and a touch of indulgence take centre stage.
