You've successfully subscribed to Marketing Trends
Great! Next, complete checkout for full access to Marketing Trends
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info is updated.
Billing info update failed.

Survey Reveals: Over Half of Aussies Shun Eateries Over Poor Hygiene Standards

Survey Reveals: Over Half of Aussies Shun Eateries Over Poor Hygiene Standards

Sydney, Australia – In light of recent scrutiny over food hygiene in Australian eateries, a fresh YouGov survey has shed light on how significantly hygiene impacts consumer choices. With over 1,000 Australians surveyed, an eye-opening 55% have ceased patronising certain food and beverage outlets after observing poor hygiene practices.

This concern comes to the forefront following unsettling incidents at a McDonald’s in Queensland, where staff behaviours, including the misuse of food heating equipment for drying cleaning tools, were widely circulated online, sparking public outcry.

The survey reveals a distinct generational gap in hygiene sensitivity. Younger Australians, particularly Gen Z and Millennials, are notably more likely to shun eateries over hygiene issues, with 66% of Gen Z and 64% of Millennials avoiding such places, compared to lesser percentages among older generations.

The Importance of Cleanliness

Clear visibility of cleanliness is paramount for the majority of Aussie diners, with three-quarters stating that a clean appearance significantly reassures them of an establishment's hygiene standards. Observing good hygiene practices by staff and knowledge of food handling best practices were other top assurances sought by diners.

YouGov Survey for Percentage of Australians who have stopped ordering from food and beverage outlet due to poor hygiene

Venue Type and Hygiene Perception

Dining venues are not perceived equally when it comes to cleanliness. Restaurants and cafes generally enjoy a healthier hygiene image, in stark contrast to food courts and fast-food chains which lag significantly behind in public perception.

Eyewitness Accounts of Poor Hygiene

The report also highlights that witnessing poor hygiene practices firsthand is not uncommon, with over a third of Aussies having observed concerning hygiene practices at fast-food chains and food courts. These observations play a significant role in influencing diner choices and trust.

Doug from Bazaarvoice remarks, “This survey sends a clear message to the F&B industry about the crucial role of hygiene in maintaining consumer confidence. It’s imperative that food outlets not only uphold high hygiene standards but also make these practices visible to their customers.”

As the F&B industry continues to adapt to changing consumer expectations post-pandemic, this survey underscores the importance of hygiene as a fundamental aspect that can significantly influence dining decisions. Establishments looking to thrive in this new era must prioritize and transparently demonstrate their commitment to impeccable hygiene standards.