Try With Mirra Innovates Online Retail with Tech-Driven Home Try-On Solution

AUSTRALIA, 14 March 2025 – Australian retail technology platform Try With Mirra is redefining the online shopping experience with its home try-on model, designed to reduce uncertainty in e-commerce. By allowing consumers to try products before purchasing, the platform bridges the gap between online convenience and the in-store experience.

Luxury eyewear brand AM Eyewear has adopted Try With Mirra’s solution, enabling customers to trial multiple styles at home before deciding which to keep. Founder Kumar explains that while virtual try-on technology has been explored, physical try-on remains a crucial factor in building consumer confidence.

“Eyewear is a highly personal purchase, and customers want to know how sunglasses will feel before committing,” Kumar said.
“With Try With Mirra, 83% of first-time customers keep at least one pair, confirming that experiencing quality and fit firsthand leads to more confident buying decisions.”

Driving Conversions & Reducing Cart Abandonment

Try With Mirra’s ‘Try Before You Buy’ approach is designed to boost first-time customer conversions and reduce cart abandonment—two major challenges in online retail. CEO Peter Ceredig-Evans highlights the platform’s impact:

“Shoppers hesitate to commit to online purchases without knowing how a product will fit or feel,” Ceredig-Evans said.
“By offering a home trial, brands can provide a shopping experience that meets customer expectations. Across all merchants using Try With Mirra, the median increase in Average Order Value (AOV) is 38% higher than the standard ‘buy now’ AOV.”

This approach encourages customers to try more products, leading to higher retention rates, increased AOV, and greater lifetime value.

A New Standard in Online Retail

While 3D imaging and virtual try-on tools have attempted to address online shopping challenges, physical try-on remains the gold standard. Some eyewear brands have even expanded into brick-and-mortar retail after initially relying on online sales.

“Many brands have tested digital solutions but still needed physical stores to provide the tangible experience customers want,” Kumar noted.

The Try With Mirra model also aligns with sustainability efforts by reducing unnecessary returns, helping consumers make informed decisions before finalizing purchases.

“It’s a simple yet powerful way to bring the best aspects of in-store shopping into the digital space,” Ceredig-Evans added.

As premium brands like AM Eyewear embrace tech-driven solutions, Try With Mirra is shaping the future of e-commerce—where technology meets trust, and online shopping feels personal.

Try With Mirra is now available for Australian Shopify fashion retailers. For more information or to schedule a demo, visit trywithmirra.com.